In the Saturday Globe and Mail, Mark Kingwell wrote an article about how the bread making craze is a way for snobbery to manifest itself. I’m not entirely sure I’m getting this right. I have read the article many times but it’s a bit above me. And I have a degree in Art History. And I read all the time.

Basically, Kingwell sees the creation of all these sourdough loafs that are immortalized on social media as a manifestation of the snob class.

He says:

To be clear, I”m not really interested in the bread part of this equation. I have eaten bread from bakeries large and small, and also baked bread myself sometimes and eaten that. Bread is a great human achievement, sure. But like every aspect of everyday life it is also a pwn in a larger chess game of status.

Ok.

I guess.

He also says:

Well, go ahead and bake bread. But your homemade toast is a boast, and the food posts are a judgement, a declaration of authenticity. Also – here’s the kicker – so is the act of claiming that they aren’t. In fact, that last move is the ultimate attempt to leapfrog into meta-boasting and meta-judging.

Uh. What is meta-boasting? You know you’re in trouble with words like that when Duck Duck Go returns travel in Meta, Italy as the first response to that search query. And you’re in even deeper trouble if this article itself is the first non-Italian option as to what meta-boasting is.

I struggle with academic articles like this because I’m not entirely sure I’m being told off, but I do get the distinct impression that by sharing my bread photos I’m one of those nauseating, smug, baker-people. Judgemental and snobbish.

Here’s my take. I like bread. A lot. I think the whole notion of baking bread is brilliant, and I want to share. I especially want to share my successes, but I’m happy to share my failures, too. (although those last couple of loafs of sandwich bread will never see the light of day as long as I’m alive. God, those were awful.)

I get frustrated when I’m told that when I’m saying, “Hey, this worked!! Who knew?” I’m actually virtue signalling in some way. Not to rain on anyone’s parade, but I just don’t think so.

If I am, I apologize. And I plead by case by offering my usual defence: Cluelessness. I apologize if I’m being obnoxious, but I need someone to be a little more specific than this to guide me to being a better person. (Oh, the irony).

I comfort myself by knowing that when I tried to make a sourdough starter it was a dismal failure. The bread I bake is currently with yeast only. So, technically, given that Kingwell was talking about sourdough bread, I’m free to do as I please.

I’ll try sourdough again in a little while. When this all blows over.